Our Story

Ridgeline began life as a New Zealand-owned and operated specialist outdoor clothing brand at the hands of Peter Maxwell. In mid-1993 Peter began working on the first Ridgeline designs and the product range was a successfully launched in the March/April 1994 issue of NZ Guns & Hunting magazine.

Prior to commencing Ridgeline, Peter had manufactured his own range of tough motorcycle and motocross clothing, which gave him hands-on insight into what outdoor adventurers needed - clothing that was warm, light, comfortable and able to handle whatever the elements threw at it.

In the early years, the Ridgeline brand achieved a high level of acceptance with New Zealand hunters, but Peter’s time was always divided between his manufacturing and magazine editing tasks, which meant that Ridgeline did not always recieve the attention it deserved. So when Cameron Sports indicated an interest in acquiring the Ridgeline brand, the deal was done.

Since then, with innovation and hard work the brand has grown exponentially - becoming part of the Fuller group of companies and a market leader in the Australasian hunting clothing scene and now further afield into the likes of Southern Africa and Western Europe.

The Ridgeline philosophy has been consistent from the early beginnings until now - to ensure that comfortable, durable performance outdoor clothing should be affordable. Now with a group of brand managers around the world, Ridgeline has developed a specialist range of fabrics to suit just about any challenge and environment. With the characteristic of Ridgeline (Warmth, Comfort, Durability and Functionality), combined with superior designs and its own Buffalo Camo, Grassland and now new Wapiti, Ridgeline is a market leader and the choice of many hunting and outdoor enthusiasts alike. Although Ridgeline is well known for its hunting apparel, we now offer an extensive range of general outdoor clothing suitable for all outdoor enthusiasts

We now supply over 300 retailers nationally including the likes of Aussie Disposals, All Goods, Camping World, Compleat Angler, Mensland and all major hunting retailers. In August 2012, we launched our online website where our full range of products can be viewed and purchased: www.ridgelineclothing.com.au.